Ontray
Year
2015
Role
Lead Designer
The Challenge
Ontray is a startup founded as a joint venture between Tyler Wiest and Jarvus Innovations that aims to provide restaurants with online ordering without compromising their branding. The product is a responsive web application that allows customers to place food orders directly from the restaurant's website. The value proposition for Ontray's customers is a lower overhead in third-party fees than other products in this market such as Grubhub, Eat24, Caviar, etc. Also, unlike those products, Ontray does not present the end-user with a list of competing restaurants in their area.
My Role
The Ontray logo, which was created by another designer, was already established when I joined the project. I used the logo's design as the starting point for developing their style guide. I have since also designed Ontray's marketing splash page, the e-commerce manager, and the customer facing interface for the restaurants. As Ontray continues to launch in new restaurants and we receive feedback, I work with our team to improve and add features.
Style Guide
Restaurant's Backend
Restaurant's User Facing Website
Restaurant's Tablet App
Restaurant's Menu in Mobile View
